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Cooking Up Concepts & Branding for Restaurants

Ready to Take Your Culinary Concept to the Next Level?

Every standout brand starts with a powerful concept — and grows through smart marketing. Engaging content, fun events, irresistible promotions… Every move set to attract the right guests. For restaurants, cafés and bars ready to grow with intention.

Earth House in Bangkok, Thailand

Bao Wow in Hanoi, Vietnam

Ruben’s Arepas in Berlin, Germany


Our apporach

Attract the right guests and team with a stronger branding

Creating Concepts that Transcend

Whether you're starting fresh or refining your concept—we’ll craft a strategy that fits your goals. After conducting in-depth research into your brand and the market, we’ll outline clear steps to optimize your marketing efforts and ensure your brand stands out—both online and in real life.


Questions to JetlaggedPalate?


Who do we work with?

Our international portfolio of clients speaks to our diverse approach and global expertise.

TheBär


(Gin Bar in CGN, Germany)

Night view of the bar "TheBär" with outdoor seating, decorated with colorful string lights and greenery, and a brightly lit interior visible through large windows showing people socializing.

TheBär has been a go-to spot for many since 2016. However, with rising demand it became a challenge to keep up with relevant tasks—especially marketing. Without the right strategy, TheBär risked losing its brand identity and missing opportunities to attract the right guests.

That’s where JetlaggedPalate stepped in, crafting a tailored marketing approach that made a real impact:

  • Consultancy for Cocktails Development

  • Creation of SEO-Optimized Content

  • Event & Promotion Conceptual Design

  • Consultancy for SEO Website Optimization

  • Community Engagement

The result? A thriving bar with a clearer identity, better visibility and a steady flow of both loyal and new visitors.

La Poderosa


(Venezuelan restaurant in BCN, Spain)

Glass storefront of a Venezuelan restaurant for empanadas in Barcelona, Spain called 'La Poderosa', and a small potted plant outside.

In the heart of Barcelona, a Venezuelan restaurant has become a beloved spot for locals. Its design and flavors capture the nostalgia that many Venezuelans abroad feel every day. The owners—a Venezuelan couple—wanted to bring the authentic tastes of their roots to Spain while creating an oasis of memories and flavors. For them, storytelling was key to making their brand stand out.

That’s where JetlaggedPalate stepped in, refining their content strategy to communicate their story and culinary expertise effectively:

  • Authentic Storytelling – Highlighted their personal journey and deep knowledge of Venezuelan cooking techniques.

  • Consistent Visual Identity – Created a “box of knowledge and stories” aligned with their Instagram’s Look & Feel.

  • Emotional Connection – Weaved nostalgia, food, happiness, and family into a cohesive brand experience.

The result? A restaurant that not only serves authentic Venezuelan flavors but also tells a story that resonates with its guests.


Questions to JetlaggedPalate?


Testimonials

"Great gastronomic concepts need more than generic strategies. They need personality, clarity and fun.

Our consultancy and marketing services are personal—because every restaurant, café, bar or pop-up starts with a story. Our job is to turn your vision into a brand that speaks directly to the guests you want to attract.”

Founder and CEO

  • Living in Germany for over 13 years but born and raised in Venezuela.

  • B.Sc in International Business in Paris and Cologne.

  • During studies, worked in the gastronomic field, even while working as a Marketing Manager in multiple industries (Pharma, Finance, Health and Education).

  • With a nomad mindset, seeking out gastronomic concepts that offer more than just exceptional food and drinks—I want to discover places that convey a unique and special experience, beyond the usual hospitality.