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Branding & Marketing

for restaurants, bars & cafés across the globe

Earth House in Bangkok, Thailand

Bao Wow in Hanoi, Vietnam

Ruben’s Arepas in Berlin, Germany


Our apporach

Attract the right guests and team with a stronger branding

Creating Concepts that Transcend

Whether you're starting fresh or refining your concept—we’ll craft a strategy that fits your goals. After conducting in-depth research into your brand and the market, we’ll outline the steps for engaging content, fun events, irresistible promotions, smart partnerships… Every move set to attract the right guests and staff.

For restaurants, cafés and bars ready to grow with intention.


Questions to JetlaggedPalate?


Who do we work with?

La Churuata


(Venezuelan restaurant in BCN, Spain)

Creative Direction for Content Creation of client

In summer 2023, this modern yet authentic Venezuelan restaurant started to quickly delight its guests thanks to their focus on the Caribbean cuisine.

The owners came in with a clear vision and plenty of ideas. JetlaggedPalate helped tie all those elements together into a clear roadmap—one that not only brought clarity to their brand but also set the foundation for long-term growth:

  • Brand Strategy & Positioning – Defined a strong, distinctive identity based on market insights.

  • Creative Direction & Storytelling – Structured their message into a clear narrative that resonates across channels.

  • Marketing Execution – Designed events and promotions that filled slow days and reinforced the brand.

  • SEO-Optimized Content – Produced content that boosted visibility while reflecting La Churuata’s vision.

  • Partnership Development – Connected them with the right partners in technical marketing and events, tailored to their needs.

  • Project Management & Support – Coordinated collaborators, optimized workflows and freed the owners from daily marketing tasks.

The result: A cohesive brand that attracts the right guests, keeps them engaged and elevates La Churuata from just a restaurant into a culinary experience with a story worth being part of.

TheBär


(Gin Bar in CGN, Germany)

Night view of the bar "TheBär" with outdoor seating, decorated with colorful string lights and greenery, and a brightly lit interior visible through large windows showing people socializing.

TheBär has been a go-to spot for many since 2016. However, with rising demand it became a challenge to keep up with relevant tasks—especially marketing. Without the right strategy, TheBär risked losing its brand identity and missing opportunities to attract the right guests.

That’s where JetlaggedPalate stepped in, crafting a tailored marketing approach that made a real impact:

  • Consultancy for Cocktails Development

  • Creation of SEO-Optimized Content

  • Event & Promotion Conceptual Design

  • Consultancy for SEO Website Optimization

  • Community Engagement

The result? A thriving bar with a clear identity, better visibility and a steady flow of both loyal and new visitors.


Questions to JetlaggedPalate?


Testimonials

"Great gastronomic concepts need more than generic strategies. They need personality, clarity and fun.

Our consultancy and marketing services are personal—because every restaurant, café, bar or pop-up starts with a story. Our job is to turn your vision into a brand that speaks directly to the guests you want to attract.”

Founder and CEO

  • Living in Germany for over 13 years but born and raised in Venezuela.

  • B.Sc in International Business in Paris and Cologne.

  • During studies, worked in the gastronomic field, even while working as a Marketing Manager in multiple industries (Pharma, Finance, Health and Education).

  • With a nomad mindset, seeking out gastronomic concepts that offer more than just exceptional food and drinks—I want to discover places that convey a unique and special experience, beyond the usual hospitality.